We leveraged data from Meta and Google Ads to understand the lead flow dynamics across Austin and Boulder. By employing geographic targeting and adjustable budget allocations, we scaled efforts in Boulder, where there was untapped potential. This included creating custom location tags to dynamically control ad spend and better serve both cities based on demand.
To streamline lead generation, Roveir implemented advanced website tagging and integrated Calendly scheduling tools. This ensured seamless conversion tracking for appointments and allowed us to monitor the performance of campaigns in real-time. We also optimized the website’s landing pages with clear calls-to-action and integrated heatmap analytics to identify areas for improvement.
Roveir designed city-specific ad creatives tailored to resonate with local audiences in Austin and Boulder. These included targeted messaging and dynamic creative assets highlighting Traction's board-and-train programs. The ad creatives were tested and refined based on engagement metrics, ensuring high performance across platforms.
Our team continuously monitored ad performance and pivoted strategies to maximize results. For instance, we shifted to Performance Max Campaigns, combining city-level targeting with a focus on high-conversion keywords. By optimizing for "Board and Train" services, we maximized lead generation while reducing cost-per-click.
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