Step 1

Discovery

‍

Roveir partnered with the AnyExpert team to dive deep into their product, audience, and long-term vision.

• AnyExpert stands out by offering both live sessions with vetted experts and smart, AI-driven coaching tools to ensure users receive help when they need it most.
• The experience is not just transactional, it’s personal designed to reduce barriers like high costs, limited access, and time constraints that often prevent people from seeking career guidance.
• For experts, the platform expands reach and impact while introducing scalable tools to engage more users without increasing their workload.

‍

Step 3

Pre-Launch Strategy

‍

To build momentum before launch, Roveir designed a waitlist-focused campaign targeting both sides of the marketplace.

• Messaging highlighted affordable access to world-class expertise and the ease of booking career sessions instantly.
• Creative assets were built around relatable moments of career uncertainty and job search stress, with a focus on transformation and support.
• Campaigns were structured to speak separately to job seekers, emphasizing user value and expert opportunity.

‍

Step 5

Next Steps

‍

Following the initial campaign launch, Roveir and AnyExpert are preparing for the next growth phase:

• Retargeting early signups with onboarding incentives and deeper feature education.
• Expanding campaigns into new performance channels beyond Meta.
• Continuing to test and refine messaging for both customers and experts, with a stronger focus on transformation stories and success outcomes.

Together, AnyExpert and Roveir are reshaping how mentorship is delivered, giving people a faster, smarter, and more accessible way to get career support, anytime, anywhere.

‍