Roveir worked closely with the Resident Review team to identify the product’s unique value: offering service providers a space to share their experiences with homeowners, something no other platform currently provides.
Home service professionals are often vulnerable to unfair treatment, bad clients, and the long-term impact of poor relationships. While consumers can rate businesses through competitor apps, the contractors are left with little recourse. Resident Review flips the power dynamic.
The core motivation isn’t just leaving reviews, it’s about protecting livelihoods, preventing future issues, and reclaiming control over professional relationships.
To better position the platform and understand its potential, Roveir led in-depth audience and industry research focused on home service professionals.
Industry Insight: While other platforms help homeowners share feedback about contractors, few cater to the service providers themselves. Resident Review fills this gap by giving contractors a dedicated space to share their experiences, protect their reputations, and make more informed decisions.
Market Opportunity: Professionals across the home services space often rely on word-of-mouth to avoid difficult clients. With no structured system to support them, many have been left vulnerable to unfair treatment.
Audience Profiling: Resident Review’s core audience includes contractors and tradespeople such as electricians, plumbers, and painters, primarily based in major Florida cities and nearby regions. They are motivated by professionalism, efficiency, and the need to safeguard their businesses.
The idea of reviewing clients may spark strong opinions, but it clearly resonates with a community that has long lacked a way to voice their side of the story.
To build early traction, Roveir designed a performance marketing strategy centered around Meta lead generation campaigns.
The messaging focused on giving contractors a voice, helping them protect their reputation, and bringing more transparency to the home services industry. Creative assets highlighted common pain points and the benefits of being part of a community where professionals can share their experiences.
Custom lead forms were designed to qualify users and encourage early signups, laying the groundwork for a growing and engaged user base.
The launch campaign focused on Meta ads targeting service professionals in South Florida.
Following the initial lead generation push, Resident Review is focused on:
Together, Resident Review and Roveir are reshaping how the home services industry communicates, creating a new layer of transparency, protection, and professionalism for the people doing the work.
Coming Soon...
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Resident Review
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