Step 1

Discovery

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Roveir worked closely with the Flohana team to understand the unique value of its product, as well as the key user behaviors driving focus and procrastination among students.

• Students often struggle with isolation, lack of structure, and digital distractions, Flohana addresses all three with live focus sessions and community-driven accountability.
• Unlike generic productivity tools, Flohana creates a social and motivational system around studying.
• The core driver isn’t just productivity, it’s academic success and feeling supported while studying.

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Step 3

Pre-Launch Strategy

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To generate momentum, Roveir developed a campaign strategy focused on signup conversions for the waitlist.

• Messaging emphasized solving school stress, improving grades, and unlocking free lifetime access for beta users.
• Creative assets focused on relatable student challenges and real benefits of structured study time.
• Campaigns focused on Meta, targeting students interested in productivity, self-improvement, and academic tools.

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Step 5

Next Steps

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Following the waitlist launch, Flohana is preparing to retarget early site visitors and launch a second phase focused on full account creation. Next steps include:

• Building performance benchmarks based on conversion and engagement data.
• Scaling into new platforms like Search.
• Refining messaging to lean deeper into academic outcomes and social accountability.

Together, Flohana and Roveir are building not just another productivity tool, but a movement redefining how students focus, study, and thrive.

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