Roveir partnered with the AssetHub team to uncover the product’s core value, target audience, and the best path toward scalable user growth.
AssetHub is designed for creators who want more than just AI-generated 3D models, it’s built for those who want to shape and perfect those models through editing, texturing, and creative control.
The platform offers a seamless workflow that blends generative AI with intuitive manual editing, giving indie developers and 3D artists the flexibility they’ve been missing from other tools.
AssetHub isn't just speeding up creation, it's redefining how creators collaborate with AI.
To inform a clear and differentiated position, Roveir conducted in-depth research on the AI-powered 3D design space and its evolving user base.
Product Landscape: Many existing platforms emphasize rapid model generation and visual output, but few offer robust editing capabilities or user-friendly workflows. AssetHub addresses this gap by combining advanced texture control, editable art styles, and an intuitive interface that gives creators more say in the final result.
Market Demand: As AI becomes more integrated into creative workflows, there's a rising expectation for tools that allow greater customization and flexibility—not just automation. AssetHub responds to this demand with a solution that empowers users to shape and refine, rather than just generate.
Audience Insights: The primary audience includes indie game developers and self-taught 3D creators looking for a faster, more intuitive way to bring ideas to life. A secondary group includes creative professionals managing 3D pipelines who value tools that blend efficiency with artistic control.
To drive early traction, Roveir crafted a campaign focused on signups from creators already experimenting with AI in their pipelines.
Messaging focused on creative empowerment, highlighting AssetHub’s ability to take generated models and refine them into something production-ready. It positioned AssetHub as the tool for creators who want to guide AI not be limited by it.
Creative assets showcased the product’s editing interface and art-style flexibility, standing out from competitors who leaned heavily into fantasy visuals or abstract outputs.
The campaign was structured to resonate with creators frustrated by current tools offering a more usable, customizable, and powerful alternative.
AssetHub’s initial campaigns were built to attract early adopters from creative and game development communities.
Audience targeting focused on those already using 3D design tools or experimenting with AI workflows. Messaging leaned into quality, control, and flexibility, three areas where AssetHub clearly outperformed competitors.
Campaigns used static and animated visuals to highlight the tool’s UI and capabilities, driving clicks from creators seeking better ways to build.
Following the first round of campaigns, AssetHub and Roveir are planning the next stage of growth:
Together, AssetHub and Roveir are introducing a new era of 3D content creation, where artists don’t just generate assets with AI, they shape them into something entirely their own.
On Results...
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Assethub
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