Many cities throughout Canada represent a significant share of the rental market, with a large proportion of the population actively seeking financial benefits for essential expenses like rent. Therefore, an extensive research was conducted to identify the top Canadian cities where renters are most financially motivated and where fintech adoption is high in order to strategically position the service. In addition to the location based research, audience insights revealed that you professionals and student renters prioritize:
Unlike other solutions that rely on point-based systems or credit-building incentives, Neobanc offers real, immediate cashback rewards, as well as positioning itself as the only fintech solution in Canada providing direct cashback on rent payments via e-transfer.
To ensure maximum reach and engagement before the official launch, Roveir implemented a comprehensive strategy that spanning through Meta Ads and Google Ads. By targeting key cities, this approach ensured a consistent brand message across platforms while maximizing return on investment and successfully priming the market for launch.
Phase 1
Phase 2
Phase 3
With our acquisition strategy in motion, we are focused on scaling paid media, optimizing conversion funnels and increasing customer retention to maximize growth.
Currently in the launch phase, we are continuously testing and refining ad performance, improving targeting strategies, and analyzing real time data to drive efficiency and long term adoption. As we establish a strong foundation, the next phase focuses on expanding into new markets and reaching additional audience through other channels like:
Coming Soon...
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