Step 1

Discovery

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To establish a focused go-to-market approach, Roveir partnered with FeedCoyote to surface the platform’s most distinctive value propositions and identify behavioral patterns within its user base. Key insights included:

• Most freelance platforms emphasize competition and client acquisition, FeedCoyote focuses on collaboration between peers.
• Users are motivated by creative freedom, flexible work, and community, not just income.
• Freelancers are often managing multiple tools to find gigs, manage projects, and communicate, FeedCoyote brings it all into one space.
• The strongest retention came from users who viewed FeedCoyote as a digital coworking space, not just a marketplace.

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Step 3

Pre-Launch Strategy

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To maximize early traction, Roveir developed a campaign and messaging strategy rooted in FeedCoyote’s community-first identity, crafting creative assets and audience segments that reflected real-world freelancer moments like finding a teammate, building something together, and sharing success.

• Highlighting collaboration and collective earnings as core benefits of joining the platform.
• Positioning FeedCoyote as a space to find creative partners, not just clients.
• Building paid audiences based on interests like remote work, freelance communities, digital nomadism, and creative side hustles.

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Step 5

Next Steps

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With paid campaigns live and early signals validated, FeedCoyote is now scaling efforts in new regions while refining its creative direction to better reflect user identity and intent. Future strategy includes expanding localization efforts, testing new acquisition channels, and amplifying messaging around shared success and community. This ongoing iteration supports FeedCoyote’s larger mission: to redefine freelance work through collaboration, connection, and collective momentum.