Thread is a centralized, client management portal designed for service providers who need an all-in-one workspace for seamless client collaboration. The platform consolidates persistent chat threads, scheduling, document sharing, and task tracking into a customizable branded portal, eliminating the need for multiple tools.

At the time, Thread had no users nor beta testers and lacked traction. Therefore, Thread partnered with Roveir to develop a market strategy to refine their target audience, test key verticals, and establish early traction in the final stages of product development and preparing for launch.

Our Process

Step 1

Discovery

Our team conducted in-depth market research to understand Baristi’s audience, competitive landscape, and market potential. Analyzing user behavior and coffee consumption trends in Los Angeles, Roveir identified an opportunity among specialty coffee lovers seeking high-quality coffee and a seamless order-ahead experience.This research informed Baristi’s positioning as the go-to marketplace for specialty coffee ordering, offering a frictionless experience for both coffee lovers and independent cafes.

Step 2

Customer Acquisition (B2C) Strategy

Roveir developed and launched a Meta Ads marketing strategy to drive user acquisition for Baristi. By leveraging multiple platforms, we mitigated reliance on a single channel, reached new audiences, and maximized user growth.

The campaign was executed in two phases:

Pre-Launch Campaign:

  • Focused on generating anticipation
  • Increasing brand awareness
  • Driving sign-ups to a 1,000+ user waitlist

Launch Campaign:

  • Designed to convert waitlist users into active app users
  • Attract new customers through app install campaigns

Step 3

Cafe Acquisition (B2B) strategy

One of the core challenges Baristi faced was attracting independent cafes to join the platform.

To overcome this, our team executed a targeted B2B paid media strategy, prioritizing high-end specialty cafes and roasters in high-footfall areas of Los Angeles.

Our Approach: 

  • Demonstrated early demand by showcasing 1,000+ users on the waitlist to Cafes
  • Highlighted Baristi’s revenue potential, emphasizing its ability to generate additional sales with no upfront costs

+1,000+ Customer Signups

Validating product-market fit was crucial for Baristi’s strategy. Early adopters and ad performance data confirmed strong demand, with 1,000+ waitlist sign-ups and high engagement proving market readiness.

1,000 +
Increase in Conversion Rate from Pre-launch Efforts
PMF Validated
Validated PMF with strong user traction on B2B and B2C Industry
63% +
Increase in Items Purchased Per Month