Baristi is a specialty coffee app that connects coffee lovers with independent cafes through timed mobile orders and seamless order-ahead functionality. Designed for both, Cafes (B2B) and coffee lovers (B2C), the platform enhances the consumer ordering experience while providing cafes with an innovative revenue stream without disrupting their existing operations.

Our Process

Step 1

Discovery

Our team conducted in-depth market research to understand Baristi’s audience, competitive landscape, and market potential. Analyzing user behavior and coffee consumption trends in Los Angeles, Roveir identified an opportunity among specialty coffee lovers seeking high-quality coffee and a seamless order-ahead experience.This research informed Baristi’s positioning as the go-to marketplace for specialty coffee ordering, offering a frictionless experience for both coffee lovers and independent cafes.

Step 2

Customer Acquisition (B2C) Strategy

Roveir developed and launched a Meta Ads marketing strategy to drive user acquisition for Baristi. By leveraging multiple platforms, we mitigated reliance on a single channel, reached new audiences, and maximized user growth.

The campaign was executed in two phases:

Pre-Launch Campaign:

  • Focused on generating anticipation
  • Increasing brand awareness
  • Driving sign-ups to a 1,000+ user waitlist

Launch Campaign:

  • Designed to convert waitlist users into active app users
  • Attract new customers through app install campaigns

Step 3

Cafe Acquisition (B2B) strategy

One of the core challenges Baristi faced was attracting independent cafes to join the platform.

To overcome this, our team executed a targeted B2B paid media strategy, prioritizing high-end specialty cafes and roasters in high-footfall areas of Los Angeles.

Our Approach: 

  • Demonstrated early demand by showcasing 1,000+ users on the waitlist to Cafes
  • Highlighted Baristi’s revenue potential, emphasizing its ability to generate additional sales with no upfront costs

+1,000+ Customer Signups

Validating product-market fit was crucial for Baristi’s strategy. Early adopters and ad performance data confirmed strong demand, with 1,000+ waitlist sign-ups and high engagement proving market readiness.

1,000 +
Customer Sign-ups in first month
PMF Validated
Validated PMF with strong user traction on B2B and B2C Industry
63% +
Increase in Items Purchased Per Month

Let's Scale Your Startup Now

We're your new growth partners. Apply now to work with us.

Apply Now

  Letʼs Scale Your Startup Now

We’re your new growth partners. Apply now to work with us

Apply Now
Only 2 Slots Left in April

Let's Scale Your Startup Now

We're your new growth partners. Apply now to work with us.