Our team conducted in-depth market research to understand Thread target audience and industry demand. Service providers often struggle with disconnected systems, relying on multiple platforms for communication, scheduling, task management, and file sharing, which leads to inefficiencies.
Therefore we planned out the following goals:
Define and authenticate what makes UseThreads standout from existing solutions
Identify the most responsive verticals for Thread through data driven research
Establish benchmarks fro early traction to ensure a foundation for pre-launch and product adoption
Metrics of Early Traction (KPI’s):
Engagement rate from audience research.
CAC and engagement metrics from vertical testing.
Number of pre-launch sign ups and waitlist conversions.
Through market research and vertical testing, real estate and accounting firms emerged as the most promising audiences, given their high volume of client interactions and complex workflows.
To validate demand, we implemented a vertical testing approach, comparing real estate vs. accounting based on Customer Acquisition Cost (CAC) and engagement rates, allowing us to identify the most receptive user base.
To reinforce product validation and ensure a successful launch, we aimed to build a waitlist of users to not only confirm early demand, but also provide beta testers and early adopters an opportunity to offer valuable feedback before the full launch.
To scale adoption and optimize marketing performance, Roveir developed a Meta Ads strategy focused on high-intent service providers.
Pre Launch: In order to build anticipation and drive early sign-ups to a 200+ user waitlist, we conducted vertical audience testing to determine the most receptive audience between real estate and accounting.
This allowed us to optimize ad spend and refine our messaging for the most engaged user base.
Results:
Real Estate outperformed accounting in CAC and engagement
Real Estate Agents showed higher retention and adoption rates
200+ early adopters joined the waitlist.
To convert waitlist users into active customers and attract new real estate firms, we scaled paid acquisition and optimized ad creatives to emphasize key platform benefits.
In addition, we implemented a targeted email marketing strategy to support waitlist users and ensure a high product adoption rate.
This approach successfully drove new sign-ups while increasing retention rates.
With our strategy live, we are focused on scaling acquisition, increasing engagement, and fine-tuning the user experience to maximize adoption.
Now in the launch phase, we are continuously optimizing for growth and retention, measuring real-time data, and refining our strategies.
Stay tuned for the next phase!
By leveraging our marketing growth startegy
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