MetaTailor, a SaaS tech company, revolutionizes the way users interact with 3D avatars, simplifying the process of dressing these avatars through an intuitive software platform. Partnering with MetaTailor to expand their market presence, Roveir implemented a systematic and innovative approach that led to a robust user acquisition channel.

Our Process

Step 1

Discovery

Initial analysis identified key challenges and opportunities, setting the stage for targeted market testing and data collection.

Roveir set clear goals during the Discovery process for MetaTailor

Enhance Brand Visibility

Drive Platform Adoption

Boost Platform Registrations

Step 2

Strategy Development

Focused on crafting bespoke strategies that included vertical market testing and data-driven optimization.

Step 3

Insight Generation

 Leveraged advanced data analytics to generate actionable insights that informed ongoing growth strategy adjustments.

Step 4

Execution

Employed high-tempo creative testing and strategic insights to rapidly iterate on marketing creatives, maximizing user registration and engagement.

3,000 to 11,000 users in 4 months

Using the Roveir Accelerator Program,

500K
+
Users Sessions Growth
37M+
People Reached
3.8M+
Impressions

The Details

MetaTailor's collaboration with Roveir began with the goal of significantly increasing their user base and market penetration. The Roveir Accelerator Program was pivotal in achieving this, with detailed steps that included:

  • Discovery and Data Collection: Roveir conducted an in-depth analysis of MetaTailor’s existing user engagement and market position. This phase was crucial for understanding how to tailor the platform to better meet the needs of potential users.
  • Strategic Market Testing: By employing vertical market testing, Roveir was able to identify key segments that would be most receptive to MetaTailor’s offerings, adjusting strategies in real-time based on data-driven insights.
  • Data-Driven Optimization and Insight Generation: Custom tagging and advanced data analytics were utilized to refine user acquisition strategies and generate actionable insights. This approach not only improved the overall user experience but also significantly increased user interaction metrics.
  • Rapid Creative Testing and Iteration: The high-tempo testing phase allowed for quick adaptations in marketing strategies, enhancing the effectiveness of advertising campaigns and increasing the conversion rates from awareness to registration.

Results:

Within three months of joining the Roveir Accelerator Program, MetaTailor's user base surged from 3,000 to 11,000, marking a dramatic increase and setting a new growth trajectory for the company. This growth was supported by a substantial increase in daily active users and an impressive reach across digital platforms.