Regent Row creates high-quality, temperature-regulating apparel designed for bigger bodies, combining comfort and durability with innovative materials. Partnering with Roveir, the brand aimed to scale its e-commerce strategy, driving user growth and purchases through targeted campaigns, creative insights, and personalized ad experiences.

Our Process

Step 1

Discovery

We conducted vertical testing to identify untapped opportunities in Regent Row’s market. This involved using audience and engagement data to pinpoint high-intent geographic regions and analyze competition.

By comparing Regent Row’s key products against competitive offerings in those locations, we tailored campaigns to appeal to the unique preferences of these audiences. Leveraging relevant demographic and purchasing indexes, we refined the targeting strategy to improve audience relevance and maximize ROI.

Step 2

Campaign Management

Roveir implemented a streamlined approach to campaign management. We adjusted audience segmentation to focus on high-value prospects, refined bid strategies, and ensured that retargeting exclusions were in place to avoid cannibalization. By creating clear learning phases for campaigns, we maximized the efficiency of ad delivery and significantly improved overall performance.

Step 3

Insight Generation

Rather than creating new visuals, Roveir focused on generating actionable insights to enhance Regent Row’s existing creatives. We analyzed engagement and performance metrics to provide detailed recommendations on messaging, visuals, and placement. These insights helped Regent Row’s internal design team improve creative assets for stronger click-through rates and conversions.

Step 4

Dynamic Catalog Ads

To create a more personalized shopping experience, we utilized dynamic catalog ads that showcased Regent Row’s products based on user browsing behavior and interests.

These ads dynamically adjusted to highlight relevant product features, such as the moisture-wicking and temperature-regulating capabilities of Regent Row’s materials. This personalization drove higher engagement and conversion rates.

102%+ Total Purchase

Campaign optimization and audience relevance efforts resulted in more than doubling total purchases during the campaign period.

120%
+
Total purchase increase vs preceding period
31K
+
Active Users vs preceding period
80%
+
Engagement vs preceding period

Avneet Singh

Founder
Roveir’s innovative approach to testing and targeting helped us break into new markets while improving overall campaign performance. Their focus on precision, data-driven insights, and dynamic ad personalization truly transformed our e-commerce strategy.

The Details

  • Vertical Market Testing
    Roveir’s vertical testing strategy uncovered high-potential markets by analyzing location-specific purchasing behavior and competitive data. We compared Regent Row’s unique features—such as PCMs for temperature regulation—against competitors in similar categories to highlight their advantages. Using demographic and purchasing indexes, we prioritized markets with the highest engagement potential, ensuring ad delivery aligned with local preferences. This hyper-targeted approach maximized relevance and allowed Regent Row to capture a wider, more engaged audience.
    ‍
  • Campaign Management
    Our campaign management strategy focused on consolidating and optimizing Regent Row’s existing ads. We adjusted audience segmentation to reduce wasted spend, streamlined ad sets to improve the learning phase, and implemented advanced bid strategies to drive cost-effective conversions. Retargeting exclusions were refined to ensure no overlap in audiences, further boosting the effectiveness of each campaign. These efforts created a cohesive structure that drove results while minimizing inefficiencies.
    ‍
  • Creative Optimization and Insights
    Roveir analyzed performance data to identify areas for improvement in Regent Row’s existing creatives. For example, ads that emphasized the product’s moisture-wicking capabilities outperformed others, leading to recommendations for clearer messaging around these benefits. Placement adjustments and variations in CTAs were also tested, resulting in incremental improvements that compounded over the campaign period to boost overall engagement and conversions.
    ‍
  • Dynamic Catalog Ads
    Dynamic catalog ads were a key part of Roveir’s strategy for Regent Row. These ads automatically showcased relevant products to users based on their browsing behavior and interests. By personalizing the shopping experience, these ads drove higher engagement and conversions. Users were presented with tailored product recommendations that highlighted Regent Row’s core value proposition: comfort, durability, and style for bigger bodies.

Are you ready to redefine your company’s market strategy? Contact Roveir to discover how our tailored approaches can drive your business forward in the digital landscape.

‍

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