Litix, established in 2023 through the merger of ROBOTOR and TORART and the founding of AIVOX, stands at the forefront of blending traditional techniques with state-of-the-art technologies. Specializing in advanced robotics, 3D printing, and digital manufacturing, Litix creates distinctive art and design works.

Following its recent IPO and listing on the Italian Stock Exchange, Litix aimed to strengthen its digital presence and connect with a global audience.

Our Process

Step 1

Discovery

Roveir began with a comprehensive market analysis to assess the competitive landscape and uncover strategic opportunities for Litix. This stage focused on gaining insights into the target audience, including potential investors and those interested in innovative art. Through this research, we identified the most effective ways to position Litix in a competitive market, setting the stage for both the website redesign and the IPO launch strategy.

Step 2

Website Redesign Strategy

Our team focused on creating a modern, comprehensive website that would serve as the digital centerpiece of Litix’s brand. The redesign emphasized sophisticated UI/UX principles, ensuring an intuitive and engaging experience for visitors. The website’s layout was carefully crafted to highlight Litix’s innovative approach, incorporating visually striking elements that resonate with both investors and art enthusiasts. This redesign was essential in presenting Litix as a leader in art and technology, perfectly aligned with the company’s IPO goals.

Step 3

IPO Ad Strategy Development

Parallel to the website redesign, we developed a targeted IPO launch marketing strategy. This involved creating dynamic ad creatives and engaging video content that showcased Litix's unique offerings and growth potential. The ads were tailored to appeal to key demographics, particularly those interested in stock exchanges, corporate news, and cutting-edge art technologies. This strategic approach was designed to drive significant traffic to the newly redesigned website, enhancing both visibility and investor interest.

Step 4

Execution

The campaign execution involved implementing the developed strategies across Meta platforms with real-time adjustments based on audience engagement. We continuously optimized the creative materials, refining ad copy, visual elements, and targeting parameters to ensure maximum impact. This dynamic approach allowed us to respond swiftly to audience feedback, ensuring that Litix’s digital presence and IPO launch strategy were both highly effective and aligned with the company’s long-term objectives.

360K Reach

The campaign effectively raising awareness of Litix's IPO and digital presence.

37K
Video Views
299K
Impressions
6K
Clicks
360K
People reached on target market

Giacomo Massari

Chief Technical Officer
Partnering with Roveir was a game-changer for Litix. Their innovative approach to both our website redesign and IPO launch strategy surpassed all expectations. Roveir’s expertise connected us with a global audience that values cutting-edge art and technology, driving unprecedented interest and engagement during our IPO.

The Details

The collaboration between Litix and Roveir focused on establishing a robust digital presence and a comprehensive IPO marketing strategy. Our strategic partnership unfolded in several stages

  • In-depth Market Analysis: Our analysis delved deep into understanding Litix's position in the market and the interests of potential investors and art enthusiasts. We studied the competitive landscape, market trends, and customer behaviors, using these insights to inform our targeting and messaging strategies.
  • Advanced Targeting Techniques: Leveraging our previous ad and analytics data, we identified the intent and search terms of users showing interest in similar investment opportunities and innovative art. By analyzing this data, we understood the relevant customer segments for the IPO campaign. We combined this data-driven approach with behavioral audience insights, identifying individuals most likely to engage with and invest in Litix. This comprehensive targeting strategy allowed us to precisely reach potential investors and enthusiasts, enhancing the effectiveness of our campaign.
  • Dynamic Creative Optimizations: Utilizing real-time analytics, we optimized the creative materials to enhance their impact. This included refining ad copy, adjusting visual elements, and modifying targeting parameters based on audience engagement and feedback. Our agile approach ensured that our marketing resonated with the audience and drove meaningful engagement, critical during the IPO phase.

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Are you planning to go public? Partner with Roveir to craft a comprehensive IPO marketing strategy that highlights your company's strengths and attracts the right investors. Our tailored strategies ensure that your IPO launch stands out in the competitive market. Reach out to Roveir today to learn how we can help you achieve a successful IPO.

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