Bright Mind by Graymatter Labs is the first drinkable ADHD supplement, combining plant-based nootropics, adaptogens, and vitamins to enhance cognition, focus, and energy without crashes. With its clean, PhD-formulated approach, Bright Mind targets high performers seeking an alternative to traditional ADHD medications and caffeine.

Graymatter Labs partnered with Roveir to revamp its marketing strategies, streamline ad operations, and optimize user acquisition channels. By addressing inefficiencies in their ad accounts and implementing data-driven strategies, Roveir unlocked significant growth potential for Bright Mind.

Our Process

Step 1

Discovery

We analyzed Bright Mind’s user behavior, ad performance, and social sentiment to uncover key audience pain points, such as dissatisfaction with traditional ADHD treatments and frustrations with energy crashes. Using sentiment analysis from Reddit and social media, we created compelling messaging that resonated with user needs. The research formed the foundation for a targeted, emotionally engaging marketing strategy.

Step 2

Ad Account Restructuring

Graymatter’s ad accounts were fragmented and inefficient, with overlapping campaigns and unclear objectives hindering performance. Roveir streamlined campaigns, consolidated ad sets, and implemented proper retargeting exclusions to eliminate audience overlap. Activating the Meta Shop feature further enhanced the ad-to-purchase flow by driving in-platform sales, reducing drop-offs, and improving the overall conversion journey.

Step 3

Omnichannel Campaign Execution

A robust omnichannel strategy was implemented across Meta, Google, and TikTok. Meta Ads focused on optimizing trial-to-subscription conversions, Google Ads targeted high-intent searches, and TikTok campaigns delivered snackable, engaging content that resonated with Bright Mind’s younger audience. This unified approach ensured consistent messaging and maximized return on investment.

Step 4

Conversion Rate Optimization

Using data insights from Google Analytics, we refined the purchase funnel by improving ad alignment, optimizing landing pages, and reducing friction at checkout. Iterative testing of CTAs and product descriptions ensured that the messaging was tailored to drive conversions. These efforts streamlined the user journey, improving both engagement and revenue metrics.

+186% Purchase Uplift

Streamlined ad campaigns and reduced audience cannibalization lowered the cost per purchase, driving a significant increase in overall purchases.

137%
+
Revenue Growth
52%+
 Key Items Viewed Uplift
186+
Purchase Uplift
63%
+
 Increase in Items Purchased Per Month

Jim Philips

Co-Founder
Roveir transformed our digital marketing approach. Their ability to identify inefficiencies, craft effective strategies, and execute them with precision has been a game changer for Bright Mind. We’ve never seen this level of consistent growth across all key metrics

The Details

  • Our engagement began with a comprehensive audit of Bright Mind’s advertising and user engagement data. Sentiment analysis from platforms like Reddit revealed deep frustrations among ADHD sufferers with existing treatments and energy solutions. Many users expressed dissatisfaction with side effects from traditional medications and crashes from caffeine-based products. These insights guided the creation of ad copy that highlighted Bright Mind’s benefits: clean energy, improved focus, and long-lasting clarity. By analyzing existing ad performance, we also uncovered inefficiencies in targeting and audience segmentation that were limiting ROI.
    ‍
  • The existing ad accounts were fragmented, leading to inefficiencies such as audience overlap, campaign cannibalization, and limited optimization opportunities. Roveir consolidated ad sets into cohesive campaigns with clear learning objectives. By introducing retargeting exclusions and leveraging the Meta Shop feature, we reduced friction in the purchase process, enabling users to complete purchases seamlessly within the platform. This restructuring created a foundation for sustained performance improvement
    ‍
  • Roveir executed an omnichannel strategy that delivered consistent messaging across Meta, Google, and TikTok. On Meta, we focused on driving trial-to-subscription conversions, significantly reducing cost per purchase. Google Ads targeted high-intent searchers, improving bounce rates and increasing purchase activity. TikTok was utilized to create engaging, snackable content that resonated with younger audiences looking for ADHD-friendly solutions. These efforts ensured Bright Mind reached its target audience effectively while maximizing engagement and conversions.
    ‍
  • Through iterative improvements to the purchase funnel, Roveir addressed key drop-offs identified in Google Analytics. These refinements included improving the ad-to-landing page alignment, simplifying the checkout process, and optimizing product descriptions for clarity and appeal. Testing variations of CTAs and landing pages allowed us to fine-tune the funnel, resulting in a significant uplift in revenue and purchases. This iterative approach ensured that every change contributed to measurable improvements.

Results:

Roveir’s collaboration with Graymatter Labs showcases the power of a data-driven, omnichannel marketing strategy. By addressing inefficiencies in ad operations, refining audience targeting, and optimizing the purchase funnel, we helped Bright Mind achieve exponential growth in a highly competitive market.

Are you ready to carve out a new path for your business? Reach out to discover how Roveir’s strategic approach can amplify your digital reach and solidify your presence in the global market.

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