While existing social platforms emphasize individual profiles and algorithm-driven engagement, Confetti stands out by centering around authentic group interactions. Most platforms encourage self curated content, whereas Confetti fosters organic social validation through AI powered Vibes, which reflect how a user is perceived within their friend groups.
By prioritizing group centered engagement, Confetti leverages a growing demand for more meaningful, collective digital interactions.
The initial launch is placed in the U.S. with a university first approach, focusing on building density on select campuses to ensure a strong network effect. Target audience are young adults (19-21) who are socially active and like to participate platforms that involve their friend groups.
To successfully access the university market, Roveir conducted a strategy to an extensive research into student behaviors, online engagement, and social media activity. The goal was to identify the campuses with high social media engagement and strong community-driven cultures to maximize adoption rates.
Through this process, UCSB emerged as the most promising university for initial launch, given its engaged student community and high levels of organic online interaction.
With UCSB identified as the ideal launch campus, Roveir along with Confetti, developed a phased approach to maximize early adoption. The strategy focuses on leveraging key influencers and university groups, building anticipation before the official launch.
The objective it to achieve 50%+ adoption within targeted universities to drive organic social growth.
Pre Launch:
Influencer & Ambassador: Leveraging content creators and key student figures at UCSB to generate buzz
Ad Creatives & Promotional Content: Developing engaging marketing materials tailored to student culture
Brand Awareness Campaigns: Running pre-launch initiatives on social media to create hype
Sorority & Fraternity Partnerships: Engaging student organizations to amplify reach
Organic Posts with Influencers:
To drive brand awareness, campus content creators to produce engaging Reels and viral content. The focus was to highlight the platform’s unique Reacts and Vibes features in authentic student settings.
Coordination of Launch Party at Campus:
To spark interest and drive downloads, Confetti partnered with fraternities to host a launch event, guaranteeing attendees could only access the event after downloading the app.
Paid Media Strategy:
- Prior to the event, brand awareness campaigns ran on Instagram & TikTok to introduce Confetti to students.
- On event day, a targeted app install campaign launched to drive direct downloads and onboarding.
Promotion of Referral Based System:
To incentivize user growth, a referral based reward system was placed to offer a $5 bonus for every successful referral on campus, encouraging students to invite friends and expand the platform’s reach organically.
Growth Hacks
To spark viral interest, Reddit growth hacking was used to post on university specific subreddits to generate organic conversations and buzz before the event. This made sure that even before to the official launch, students were actively involved.
Organic Posts with Influencers
Coordination of Launch Party at Campus
Paid Media Strategy
Promotion of Referral Based System
Growth Hacks
With our strategy live, we are focused on scaling acquisition, increasing engagement, and rolling out Confetti to various universities throughout the US.
We are continuously optimizing for growth and retention, measuring real-time data, and refining our strategies for each new market.
Stay tuned for the next phase!
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