Our team conducted in-depth market research to understand Baristi’s audience, competitive landscape, and market potential. Analyzing user behavior and coffee consumption trends in Los Angeles, Roveir identified an opportunity among specialty coffee lovers seeking high-quality coffee and a seamless order-ahead experience.
This research informed Baristi’s positioning as the go-to marketplace for specialty coffee ordering, offering a frictionless experience for both coffee lovers and independent cafes.
Roveir developed and launched a Meta Ads marketing strategy to drive user acquisition for Baristi. By leveraging multiple platforms, we mitigated reliance on a single channel, reached new audiences, and maximized user growth.
The campaign was executed in two phases:
Pre-Launch Campaign:
Focused on generating anticipation
Increasing brand awareness
Driving sign-ups to a 1,000+ user waitlist
Launch Campaign:
Designed to convert waitlist users into active app users
Attract new customers through app install campaigns
One of the core challenges Baristi faced was attracting independent cafes to join the platform.
To overcome this, our team executed a targeted B2B paid media strategy, prioritizing high-end specialty cafes and roasters in high-footfall areas of Los Angeles.
Our Approach:
Demonstrated early demand by showcasing 1,000+ users on the waitlist to Cafes
Highlighted Baristi’s revenue potential, emphasizing its ability to generate additional sales with no upfront costs
Validating product-market fit was crucial for Baristi’s strategy.
Early adopters and ad performance data confirmed strong demand, with 1,000+ waitlist sign-ups and high engagement proving market readiness.
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