Roveir created and launched an omni-channel marketing campaign to focus on user acquisiton for MetaTailor.
With a omni-channel stratgey, we reduced risk and relinace on a single channel, targeted new audiences and most importantly increased user growth rate.
We crafted two campaigns for Metatailor 2.0.
1. Pre-Launch Campaign to drive "hype", publicity and tease the launch of MetaTailor 2.0
2. Launch Campaign to attract new users worlwide and retargeting interested users identified during Pre-Launch Phase. Along with this, we offered incentives to customers to boost user sign ups.
Roveir leveraged marketing platforms:
On an on-going basis, our team of designers crafted static and motion ad creatives with specific themes focused on capturing interest and converting eyes into users.
Continuos feedback was gathered by our team to continue building strong, high-performing creatives
Our creative themes included:
Roveir crafted, designed and launched automated email campaigns to further increase revenue and maximize customer revenue.
Our email sequences we're based on user segments such as app engagement, feature usage and trial versions.
With thoughful segments and flows, we targeted users at peak interests to drive revenue and LTV growth. Furthermore, we lifted app engagement by targeting low usage user segments.
Employed high-tempo creative testing and strategic insights to rapidly iterate on marketing creatives, maximizing user registration and engagement.
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