Roveir conducted an in-depth study of the Benelux market to understand consumer preferences and behavior. We built a competitor swipe file for KayPro, analyzing top-performing strategies in the beauty vertical. These insights informed best practices, including benchmarks for creative formats and messaging styles.
To optimize campaign relevance, we tailored ads in both Flemish and English, dynamically switching languages to match the target audience. This testing approach allowed us to fine-tune ad performance, increase click-through rates, and boost engagement across diverse user segments.
Based on insights from testing, we transitioned KayPro’s revenue strategy to a subscription-based model. This pivot not only improved customer retention but also increased total revenue. By offering convenience and value to repeat customers, KayPro unlocked a sustainable growth channel.
Roveir executed high-performing paid media campaigns across Meta and Google platforms. Retargeting strategies were deployed using dynamic creatives that highlighted promotions and time-sensitive deals, such as “Buy 3, Get 1 Free” offers. This approach successfully converted cart abandoners and maximized ROAS.
Using the Roveir Accelerator Program
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