MetaTailor, a SaaS company revolutionizing 3D avatar interaction, partnered with Roveir to elevate their digital presence. With the launch of MetaTailor 2.0, the goal was clear: build a seamless, high-performing website that drives user acquisition and enhances conversions.

In just 6 months, the results were undeniable:45,000+ users onboarded—a staggering 1,400% growth.+157% increase in conversion rates—unlocking new potential for Pro subscriptions.+200% boost in user stickiness, keeping users engaged longer than ever before.

Website Revamp

Step 1

Research and Data Analysis

As MetaTailor’s partner for their paid ad strategy, Roveir already had access to a robust foundation of data about user preferences, behaviors, and engagement trends. This data provided critical insights that shaped the website revamp strategy

Understanding User Personas: Analyzed key audience segments, including indie game developers and 3D creators, to identify common behaviors and preferences.‍

Data-Informed Pain Points: Evaluated user interaction data from the old website to uncover areas of friction, such as drop-offs during navigation and confusion around Pro upgrade benefits

Engagement Trends: Leveraged vertical testing results from ads to prioritize high-engagement regions, tailoring the design to resonate with these audiences.

Step 2

Website Revamp

Redesigned the website with simplified navigation, optimized CTAs, and a mobile-first approach for a seamless user experience.

Step 3

Conversion Rate Optimization

Implemented A/B testing and real-time analytics to refine performance and maximize user conversions.

Step 4

Brand Alignment

Aligned the refreshed website with MetaTailor 2.0’s branding, showcasing Pro features and ensuring a cohesive design.

+157% Conversion Rate Increase

Using the Roveir Accelerator Program,

+200%
Boost in User Stickness
45K+
Users in 6 months
+221%
Mobile Registration Growth
+157%
CRO Increase

Jordan Henry

COO & Co-Founder
Roveir’s partnership with MetaTailor highlights the power of a data-driven website redesign. With UX enhancements, CRO techniques, and real-time analytics, we delivered a platform that significantly boosted user acquisition and engagement, ensuring sustainable growth for MetaTailor 2.0.

The Details

MetaTailor’s collaboration with Roveir focused on reimagining their website to enhance user acquisition, engagement, and conversions. The process followed a structured approach, leveraging insights from ongoing advertising efforts and integrating advanced methodologies to ensure success.

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  • Discovery and Data Analysis: Roveir conducted an extensive analysis of MetaTailor’s existing website and user behavior, identifying critical areas for improvement. By leveraging data from ongoing ad campaigns, we gained deep insights into user preferences, pain points, and engagement trends. This phase provided the foundation for a data-driven redesign strategy tailored to MetaTailor’s audience.
    ‍
  • User Experience Optimization: The revamped design centered around simplifying the user journey, focusing on frictionless navigation and clear calls-to-action. By addressing challenges such as overly complex workflows and underperforming CTAs, we crafted a seamless experience that guided users naturally toward registration and Pro upgrades.
    ‍
  • Data-Driven Iteration and Testing: Advanced analytics tools, including heatmaps and A/B testing platforms, were utilized to refine the website’s design and performance continuously. Testing variations in layout, messaging, and design elements ensured that every change contributed to higher engagement and conversion rates.
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  • Mobile-First Approach and Brand Alignment: Recognizing the increasing importance of mobile users, Roveir prioritized mobile optimization, leading to a significant uptick in mobile registrations. The design overhaul also emphasized MetaTailor 2.0’s branding, ensuring consistency and effectively showcasing the platform’s upgraded features and benefits.

Results:

Within six months of implementing the revamped website strategy, MetaTailor achieved transformative growth. The user base surged to 45,000+ users, reflecting a 1,400% increase, while the optimized website boosted conversion rates by 157%. Engagement metrics saw a remarkable improvement with a 200% increase in user stickiness, and mobile registrations rose by 221%, highlighting the success of the mobile-first approach.

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