MetaTailor, a SaaS tech company, revolutionizes the interaction with 3D avatars by streamlining the process of dressing these avatars.

To expand its market presence and amplify the adoption of its upgraded MetaTailor 2.0, the company partnered with Roveir for a comprehensive digital marketing strategy.

Our Process

1. Paid Media

Omni Channel Marketing

Roveir created and launched an omni-channel marketing campaign to focus on user acquisiton for MetaTailor.

With a omni-channel stratgey, we reduced risk and relinace on a single channel, targeted new audiences and most importantly increased user growth rate.

We crafted two campaigns for Metatailor 2.0.

1. Pre-Launch Campaign to drive "hype", publicity and tease the launch of MetaTailor 2.0

2. Launch Campaign to attract new users worlwide and retargeting interested users identified during Pre-Launch Phase. Along with this, we offered incentives to customers to boost user sign ups.

Roveir leveraged marketing platforms:

Instagram Ads

Facebook Ads

Googe Ads

Reddit Ads

YouTube Ads

2. Creative Sprints

roveir Ad Creative Sprints

On an on-going basis, our team of designers crafted static and motion ad creatives with specific themes focused on capturing interest and converting eyes into users.

Continous feedback was gathered by our team to continue building strong, high-performing creatives

Our creative themes included:

Single Feature Focused Ads

General + Multi-Feature  Ads

Compairson Style

Teaser/"Hype" Creatives

In App Usage Creatives

and more

3. Automation

Maximizing Revenue, subscriptions & App engagement

Roveir crafted, designed and launched automated email campaigns to further increase revenue and maximize customer revenue.

Our  email sequences we're based on user segments such as app engagement, feature usage and trial versions.

With thoughful segments and flows, we targeted users at peak interests to drive revenue and LTV growth. Furthermore, we lifted app engagement by targeting low usage user segments.

Website Revamp

cRO & Brand Refresh

Employed high-tempo creative testing and strategic insights to rapidly iterate on marketing creatives, maximizing user registration and engagement.

3,000 to 45,000+ users in 6 months

Our efforts helped grow MetaTailor with a succefull launch for MetaTailor 2.0

157%
+
Conversion Rate Increase
407%+
Active Users
9X Increase
in Daily Website Link Clicks
109%
+
Increase in Ad Creative CTR

Jordan Henry

COO & Co-Founder
Roveir’s holistic approach to digital marketing has been a game-changer for MetaTailor. Their ability to combine paid media, CRO, and email strategies into a unified system delivered results beyond our expectations

The Details

MetaTailor partnered with Roveir to amplify its digital presence and drive measurable growth for the launch of MetaTailor 2.0. Through a comprehensive strategy encompassing paid media campaigns, email automation, website CRO, and creative optimization, Roveir delivered outstanding results.

By leveraging data-driven insights and cutting-edge marketing techniques, we transformed MetaTailor’s user acquisition and engagement, achieving record-breaking metrics across all touchpoints.
‍

  • Paid Media Execution
    Roveir’s omnichannel strategy targeted high-value users across Meta, Google, Reddit, and YouTube. By creating tailored ad sets and dynamic bidding strategies, campaigns were optimized for reach and conversions. For example, Meta Ads leveraged retargeting and lookalike audiences, significantly improving Pro subscription registrations. On Google, search campaigns focused on capturing users searching for SaaS tools, delivering highly relevant results.
    ‍
  • Email Automation
    Tailored email campaigns were critical in nurturing leads and converting users into Pro subscribers. The educational series helped onboard new users, while re-engagement emails reignited interest among dormant users. The Pro conversion series used personalized offers and user success stories to demonstrate the value of upgrading, resulting in a measurable increase in Pro subscriptions.
    ‍
  • Website and CRO Revamp
    Roveir’s website redesign eliminated friction points, ensuring users experienced a seamless journey. Simplified navigation paths helped reduce bounce rates, while strategically placed CTAs encouraged registrations. The mobile-first design directly contributed to the 221% growth in mobile registrations, reflecting the growing importance of mobile accessibility.
    ‍
  • Creative Optimization
    By testing and iterating on ad creatives, Roveir identified winning combinations of visuals and messaging. These insights were applied across campaigns, leading to increased engagement rates and reduced costs per acquisition.

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